• The senator has consistently argued against the extensive influence wielded by major technology companies.
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Sen. Josh Hawley is marking a significant legal victory that was established Google maintains an unlawful dominance in online advertising technology.

'Big breaking news: Google has been officially ruled as having breached antitrust laws,' the Missouri A Republican shared a post on X late Thursday afternoon following an announcement of a ruling.

Hawley has frequently spoken out against Google's dominance in the online sphere, expressing his sentiments just last month about hoping the company faces consequences following their influence on recent U.S. elections.

'Google and Meta These giant monopolies have political motives—and they’re leveraging their market dominance to manipulate our elections,” he stated. “Google went as far as manipulating its search outcomes to influence voter opinions and alter election outcomes.”

"And as long as we don't strip them of their power, things won't be different," he went on.

On Thursday, U.S. District Judge Leonie Brinkema partly fulfilled Hawley's request.

Her ruling noted how Google has caused significant damage to web publishers and users. With their monopoly, they breached the Sherman Antitrust Act.

The massive tech firm, with a valuation of around $2 trillion, has been deemed responsible for ‘deliberately obtaining and sustaining monopolistic control’ within the advertising technology sector.

'The plaintiffs have demonstrated that Google has deliberately involved in multiple anti-competitive actions In her ruling, Brinkema stated that the aim was "to achieve and sustain monopoly power within the publisher ad server and ad exchange markets for open-web display advertising."

"For more than ten years, Google has linked its publisher ad server with its ad exchange via contractual agreements and technical integration. This linkage allowed the company to gain and maintain dominance in both of these market sectors," she went on to explain.

Sen. Mike Lee, R-Utah, likewise hailed the decision.

'In his statement, he mentioned that DOJ emerged victorious in their antitrust lawsuit against Google, as the court determined that Google had engaged in monopolistic practices violating the Sherman Act.'

It's time to implement my AMERICA Act and finally put an end to the monopoly on online advertising."

This ruling marks a significant victory for the U.S. Department of Justice, which has been pursuing antitrust allegations against the search engine company since 2020.

This decision represents the second significant antitrust verdict against Google following the finding in August 2024 that the company had unlawfully spent billions of dollars. solidify its status as the global go-to search engine .

The large technology company faced accusations of maintaining a 'ruthless' monopoly and acting as an 'authoritative middleman,' due to its control over interactions between publishers and advertisers.

The case revolved around the billions of ads that get purchased and sold every day on websites, including platforms such as Sport.bangjo.co.id which are news sites for publishers.

The ad sales operate through 'programmatic' means, which involves conducting automated auctions within mere milliseconds.

Google possesses the largest advertising server, referred to as DFP, which is utilized by publishers for selling advertisement spaces on their websites. Additionally, they operate the primary platform employed by advertisers for purchasing these spaces, named Google Ads.

Moreover, it features the biggest marketplace for immediate auction events, known as AdX.

For the three technological tools, Google retains more than 30 cents from each advertising dollar that passes through them as fees.

Google might now have to divest a portion of its advertising division, which has contributed more than 10 percent of the firm’s income in recent times.

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