On April 18, Pakistan reported that Instagram has launched a novel feature named "Blend." With this update, users have the ability to send Reels directly via messages to their friends. The option now exists for inviting buddies to participate in shared Reel exchanges within individual as well as group conversations.

Using Blend, Instagram recommends Reels tailored to both your preferences and those of your acquaintances. This customized method enhances engagement when sharing. Each day brings new recommended Reels, providing constant variety for all participants.

To access this functionality, go to your direct messages and initiate a conversation. Look for the new Blend icon which allows you to share your Reels feed effortlessly. Simply tap the icon, and you’re ready to go!

Adam Mosseri, who leads Instagram, mentioned that Blend improves how people link up based on common interests. Every conversation will come with personalized Reel recommendations tailored to each participant’s preferences. The aim behind this function is to add an element of enjoyment and individuality to user exchanges.