The streaming service Deezer aims to navigate the musical deluge.

Streaming service Deezer has disclosed that around 18% of all tracks currently being uploaded to its platform are entirely created using artificial intelligence. The French company states that more than 20,000 AI-generated tracks reach Deezer each day—a figure that has doubled from the 10,000 daily AI uploads recorded in January 2025.

“ We're seeing AI-created content inundating platforms such as Deezer, and there doesn't seem to be any indication that this trend will decrease soon. ,” said Aurelien Herault , Chief Innovation Officer at Deezer.

For quite a while now, the firm has been examining this matter. They introduced a proprietary AI recognition system back in January. This technology assists them in screening out entirely AI-created content from their automated suggestions sent to over 9.7 million subscribers.

What's the main concern regarding AI-generated music?

Many aspects of digital technology find application in the realm of music. However, one issue with generative AI music lies in its use as a substitute for compositions crafted by songwriters, lyrics written by lyricists, and performances executed by genuine musicians. Consequently, instead of serving merely as an aid in musical production, this technology ends up displacing human-created works and diminishing income sources for their originators.

AI-generated music can be produced more quickly and at significantly lower costs, diverting earnings from musicians. This type of music sees extensive use in relaxation tracks, smooth jazz compilations, and retail soundtracks across platforms like YouTube, Spotify, as well as in commercial spaces such as stores and eateries.

AI-generated music tucked away at the rear of the shelf

Deezer has been actively identifying AI-generated content and poor-quality tracks, subsequently excluding them from "algorithmic and editorial recommendations." Essentially, these tracks end up being sidelined.

In 2023, Deezer introduced an "artist-focused" revenue distribution system with Universal Music Group aimed at rewarding successful artists and discouraging poor quality content. As part of this initiative, they removed approximately 26 million "unnecessary" tracks subsequently.

According to a CISAC industry report, AI might "eat into" as much as 24% of music creators' revenue by 2028.

(Michael Leahy. Source: Music Business Weekly. Image credit: Deezer)