As Zimbabwe gets ready to mark its 45th Independence Day this coming Friday, the country stands at the threshold of significant change, transcending traditional stories despite intricate global influences.

Frequently misinterpreted and inaccurately portrayed in worldwide media, Zimbabwe is beginning to be recognized as one of Africa’s hidden gems for savvy investors.

The moment has come to speak frankly: Zimbabwe is not a place of hopelessness; rather, it is a land full of potential. Instead of being labeled as a failing nation, it should be seen as a reborn phoenix. There can be no question about this—Zimbabwe stands out as the crown jewel for investors across Africa—if only people could see past all the negative publicity.

Rich land, untapped potential

Zimbabwe boasts a wealth of natural assets: more than 60 minerals such as platinum, gold, lithium, chromium, and diamonds. Its fertile soil, suitable weather conditions, and ample water supply position it strongly within agricultural sectors. Additionally, the majestic Victoria Falls—one of the planet’s seven natural wonders—draws countless visitors each year and holds significant unexplored opportunities in areas like ecotourism, preservation efforts, and the service industry.

Nevertheless, even with such riches, Zimbabwe has long faced a portrayal centered on its historical difficulties instead of acknowledging its current progressions and promising prospects. Many Western news organizations, influenced by lingering Cold War perspectives and strategic considerations, often depict Zimbabwe as an example to be wary of rather than recognizing it as a burgeoning success story. However, investors are beginning to take notice. A fresh cohort of business leaders, manufacturers, and international financiers are directing their attention towards Harare—not out of doubt, but with visions of possibility.

The reality: Reforms, stability, and fresh perspective

During the Second Republic under President Mnangagwa’s leadership, Zimbabwe has initiated a comprehensive reform program encompassing economic liberalization, renewed engagement with global allies, and fostering a business-friendly environment. The phrase “Zimbabwe is Open for Business” serves as more than just rhetoric—it represents an operational policy strategy.

The creation of the Zimbabwe Investment and Development Agency (ZIDA) has simplified the investment procedure, removed unnecessary administrative hurdles, and provided investor safeguards through strong legal measures. Collaborations between public entities and private companies are being promoted in various fields such as infrastructure development, farming, mineral extraction, and clean energy production.

Most notably, the government has implemented decisive measures to return land to productive purposes and guarantee food security via mechanized farming and strategic collaborations with war veterans, young cooperative groups, and private sector entities.

Key areas requiring financial investment

Agriculture

The soils of Zimbabwe rank amongst the richest in Africa. By adopting climate-resilient agricultural practices, advanced irrigation techniques, and integrated supply chain management, this industry presents substantial potential for investments in large-scale farming, agro-industry processing, export-oriented horticultural production, and programs aimed at enhancing food safety. Additionally, sectors such as animal husbandry, poultry farming, milk production, and fishery offer considerable prospects for development.

Mining and minerals

Zimbabwe ranks as the planet’s fifth-biggest supplier of lithium — often referred to as the gold of the twenty-first century. As the worldwide appetite for electric cars and eco-friendly tech solutions increases, this nation is well-positioned to play a significant role in the shift towards sustainable energy sources. Currently, the administration is encouraging processes like refinement and value enhancement, which paves the way for advancements in smelting techniques and technological innovations within the sector.

Tourism and hospitality

Zimbabwe stands out with globally recognized attractions like Victoria Falls, Hwange National Park, and the Eastern Highlands, making it an underexplored gem for tourists. Investment prospects abound in high-end lodgings, wildlife sanctuaries, historical landmarks, and environmentally focused initiatives. Tourism here isn’t just about financial gains; it’s equally vital for preservation efforts and sustainable growth — sectors where Zimbabwe excels within southern Africa.

Infrastructure and housing

The pace of urbanization is increasing rapidly. In Zimbabwe, there is an urgent need for the development of smart cities, cost-effective housing solutions, modern road networks, railways, and robust energy infrastructures. To facilitate these developments, the government has initiated various programs including BOT schemes, infrastructure bonds, and collaborative efforts with sovereign partners aimed at ensuring sustainable financial gains over time.

Manufacturing and industrialisation

Zimbabwe aims to transition from an exporter of raw materials to a value-added economy. Achieving this transformation necessitates advanced machinery, cutting-edge technology, and knowledgeable collaborations. Whether it’s in sectors like pharmaceuticals, textiles, fertilizer manufacturing, or building supplies, the potential for growth is significant.

Looking beyond the lies

Zimbabwe’s rebirth faces its biggest challenge not from economics or politics but from how it is perceived. Years of sanctions, false information, and one-sided reports have warped the country's global reputation. However, this perception is starting to change. Countries in the Gulf, Asia, and those within the BRICS bloc are already making advances by entering into state-level agreements, securing long-term leases, and setting up industrial centers.

The moment has come for the West, international investors, and development allies to look past the rhetoric. Zimbabwe is not isolated; it is becoming part of global value networks. Instead of being seen as an outcast, it should be recognized as a trailblazer in reshaping Africa’s economy.

The individuals: Tough, competent, and prepared

The true uniqueness of Zimbabwe lies in its people—educated, entrepreneurial, and remarkably resilient. They represent the nation’s most valuable resource. Boasting one of the continent’s highest literacy rates and a young populace eager for opportunities, Zimbabwe possesses more than just natural riches; it also has substantial human resources capable of fostering innovation, sustainability, and equitable development.

The call to action

As global dynamics evolve in their approach towards Africa — transitioning from focusing solely on aid to emphasizing trade, and moving away from mere exploitation toward genuine partnerships — Zimbabwe ought to rank highly among investors' priorities. Those who choose to transcend superficial perceptions and delve into reality will discover benefits that extend far beyond economic gains, leading to significant transformative outcomes.

Zimbabwe is not a risk; it is a reward awaiting claiming. Instead of being seen as a diminishing light, it stands as the ascending gem of Africa.

Allow us to shatter the bonds of misleading information and welcome the truth. Let’s collaborate, contribute, construct, and develop jointly. Zimbabwe stands prepared. The query remains: Are you?

Ambassador Mahomed Jassat serves as the Chief Adviser on Global Affairs to President Mnangagwa and is also the Chairman of the Forestry Commission. He engaged in conversation with Gibson Nyikadzino from Zimpapers Politics Hub.

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